12/09 (三) 論文研討─資訊科學與工程的演講，歡迎聽講！
演講者：盧文祥 (成功大學資工系 教授)
時間：12/09 (三) 15:30-17:20
地點：工程四館 117教室 (ED117)
主持人：曾煜棋教授、范崇碩博士
主題：Advertising for Weblogs and Complex Task Search
演講大綱(Abstracts)：
The fast development of Web is resulting in great growth of online advertising. Thus, how to design efficient ways to deliver suitable online advertisements (ads) to consumers while they surf or search the Web has become an important issue. In this talk, we will present two novel online advertising works utilizing web mining techniques. In the first work, we focus on the issue of weblog advertising. First, we provide clearer realization about bloggers' emotions and needs by making comprehensive analyses from a collection of blog articles. Second, we propose a novel event-driven emotion-need-based advertising model to effectively deliver suitable ads to really meet emotional needs of bloggers. In the second work, we introduce the innovation and challenges of complex task search advertising. When a user searches a complex task involving several subtasks, it is hard for search engines to recommend suitable ads covering the diverse subtasks using conventional query-to-ad matching methods. For example, the complex task "prepare for wedding" contains several subtasks, such as "buy wedding dress","reserve wedding venue", "buy wedding rings", etc. In this work, we address the new problem of identifying comprehensive subtask consumption needs for users' complex tasks and then recommending suitable ads to help search providers facilitate users in purchasing desired products/services.
講者簡介(Biography)：
Wen-Hsiang Lu (盧文祥) is an associate professor in the department of Computer Science and Information Engineering, National Cheng Kung University. He received his M.S. and Ph.D. degrees from the department of Computer Science and Information Engineering, National Chiao Tung University, in 1990 and 2003. In 2004, he received Dragon Golden Paper Award sponsored by the Acer Foundation. His research interests include web mining, text mining, information retrieval, natural language processing, machine translation, medical informatics. His research results have been published in major journals and conferences, such as ACM TOIS, ACM TALIP, ACM SIGIR, ACL, etc.
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