Time: 4/20(Wed) 3.30-5:00 PM
The Tug-of-war Between Ad Blockers and Advertisers
Hsu-Chun Hsiao, NTU Associate Prof.
Have you ever wondered--why do online advertisers seem to be able to predict your preferences accurately? Nowadays, online advertisers aggressively deploy web tracking techniques, from third-party cookies to fingerprinting scripts, to collect users' sensitive information for targeted advertising, creating a persistent threat to online privacy. Moreover, malicious actors may misuse web tracking for targeted disinformation warfare. In this talk, I will introduce several common web tracking and anti-tracking techniques, followed by sharing our lab's recent research on online advertising and web tracking.
Dr. Hsu-Chun Hsiao is an Associate Professor in Computer Science and Information Engineering at National Taiwan University. Dr. Hsiao completed her B.S. and M.S. at National Taiwan University in 2006 and 2008, respectively, and her Ph.D. at Carnegie Mellon University in 2014. Dr. Hsiao's research interests lie in the field of network and systems security, and her recent work focuses on DDoS defense, IoT security, and automated vulnerability discovery. She is a recipient of several awards, including the MOST Young Scholar Fellowship, ACM CyberW Early Career Award Honorable Mention, and the Ta-You Wu Memorial Award.