109A資科工所【Seminar論文研討】12/23演講資訊如下。歡迎聽講!

• 講題: CPU Ecosystem War
• 時間日期地點: 2020.12.23  15:30-17:20  Online at https://global.gotomeeting.com/join/824402845
• 講員名字&簡歷: Dr. Roy Chen
  Experience:

2015~ Director, Corporate Strategy, Mediatek

2007~2014 Director, Segment Marketing, ARM

2004~2006 Product Marketing Manager, CEG/DHG, Intel (Taipei)

2004~2006 APAC Regional Manager, Oplus (Israel)

2001~2004 IP Sales & Oversea ASIC, Faraday, Hsinchu

2001 CIM/ERP Pre-sales Manager, Stark Technologies, Hsinchu

1999~2000 Founder/Marketing, CFO, Tealsoft & Starpro, Foster City, CA

Education:

1997~1999 Master of Business, Columbia University, NYC

1994~1997 Master of Architecture, IIT, Chicago

1990~1994 Bachelor of Engineering, NCKU

• 大綱:
  Normally it takes 3~5 years to setup one ecosystem and at least 24 months to achieve one major milestone (engineering, marketing and developer enablement, …) but lots of management terminated their projects shorter than that. Intel (x86), nVidia (GeForce), NXP (ARM for broad-based market), Arduino, or Raspberry Pi didn’t build-up their ecosystem overnight.
  
  Approach for ecosystem build-up is setting up industrial alliance and standards.
  • Most of ARM partners have doubts and difficulty to evaluate the return & how to leverage from ecosystem in the beginning
  • Bottleneck: how to define common interests with industrial leaders for win-win (you share your know-how, get what you want and still keep your own differentiation)
  • Ecosystem need to consider boarder horizontal & vertical partners (Semi, System, Software, App, Developer, Academy/Educators…)

Create common HW/SW Platform could off-load engineering efforts and enable SMB & maker market; it’s incubation process.